Sooze

Hairbrush for Sooze

This innovative comb redefines daily haircare by combining smart design with sustainability. Featuring retractable bristles for easy cleaning and durability, it also includes a fine mist sprayer to hydrate hair and reduce frizz. Anti-static bristles enhance styling, while the sleek, ergonomic form is ideal for both home and travel. A customizable magnetic cover adds style and function. This versatile tool brings together convenience, aesthetics, and eco-conscious thinking in one sleek solution.

Download Press Kit № 172156

Download Press Kit № 172156 Hairbrush for Sooze by Yi Tzu Chen to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Sooze by Yi Tzu Chen

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Hairbrush by Yi Tzu Chen

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Yi Tzu Chen Sooze

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Yi Tzu Chen Hairbrush

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Yi Tzu Chen Designer Portrait Photo

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SoozeBrand Logo

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Sooze Hairbrush Press Releases

Press resources for Sooze are offered in several languages: English.

Unique Properties

This innovative comb features retractable bristles for effortless cleaning and durability, preventing breakage during storage. Its integrated fine mist sprayer, combined with anti-static bristles, tames frizz and enhances hair nourishment by accelerating product absorption. A sleek, ergonomic design conceals functional elements, with a magnetic decorative cover allowing personalization while maintaining a minimalist aesthetic. This multifunctional design enhances convenience, efficiency, and style.

Tags

Hairbrush, Comb, Retractable, Haircare, Bristles

Production Technology

In the production design of the comb, ultrasonic technology is used for precise adjustments to ensure smooth integration of the exterior components. The material selection prioritizes comfort and a soothing massage effect, avoiding excessively hard materials while ensuring the comb remains easy to fold. Additionally, anti-static properties are essential. After multiple trials and experiments, the ideal material for the comb teeth was carefully determined.

Design Challenge

This design balances ergonomic sizing, seamless aesthetics, and market adoption. Considering mold costs and hand size differences across regions, a middle-ground dimension was chosen for optimal comfort. Achieving a nearly invisible parting line required higher production precision, increasing complexity. Additionally, introducing an innovative product demands market education, posing cost and adoption challenges. Strategic refinements ensure both functionality and consumer appeal.

Project Duration

The project was launched in Taiwan in 2019 and was showcased at the 2022 Paris International Invention Exhibition, where it won a gold medal. It was also exhibited at the 2022 Taiwan Innotech Expo.

Operation Flow

Patented retractable bristles technology to remove hair from the brush easily. It’s simple to clean and storage. Easy Portability Take it with you anywhere with different stress relief way – brushing hair, massaging scalp, hair care in the same time.

Research

We conducted research on existing functional and portable combs through both online and physical sources to identify products that align with our target criteria. The marketing team first analyzed market sales and distribution models, while the engineering team assessed production processes and costs. After integrating findings, we conducted market research to evaluate consumer expectations before proceeding with prototyping, testing, and iterative refinements through continuous discussions and adjustments.

Inspiration

Many people use water or hair treatment sprays to style their hair, yet traditional combs often become difficult to clean, leading to frequent disposal and replacement. Traditional combs are hard to clean and often discarded, but this design features retractable bristles and an integrated spray for hair nourishment, extending its lifespan. Compact and travel-friendly, it offers effortless grooming at home or on the go, making it a versatile and sustainable solution for daily haircare needs.

Project Overview

Sooze Hairbrush has been a Bronze winner in the Beauty, Personal Care and Cosmetic Products Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Yi Tzu Chen.

Bronze Recognition

Yi Tzu Chen was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Sooze Hairbrush.

Yi Tzu Chen Press Releases

Explore the world of Yi Tzu Chen through our press releases, designed for media members to use freely and enrich your content. Now available: Immediate access to 1 press releases for journalists.

Sooze Hairbrush Wins Bronze A' Design Award for Innovative, Sustainable Haircare Solution

Yi Tzu Chen's Sooze hairbrush, featuring retractable bristles and an integrated mist sprayer, has been recognized with the Bronze A' Design Award 2025 for its unique blend of convenience, sustainability, and style, following its debut in Taiwan and international acclaim at major exhibitions.

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