Inside Out

Toy Furniture for Nao Fujimura

At first glance, this product appears to be just another child's toy, but it is not. It is both a playful toy and a practical piece of furniture. It can be used as a stool and table for children, or parents and children can use the two stools together. The green stool can also be inserted from all four sides of the box and played with like a puzzle. Like playing with a toy, this product brings out the imagination of the user by allowing them to experiment with their own fun ways of using it.

Download Press Kit № 168108

Download Press Kit № 168108 Toy Furniture for Nao Fujimura by Nao Fujimura to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Inside Out by Nao Fujimura

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Toy Furniture by Nao Fujimura

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Nao Fujimura Inside Out

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Nao Fujimura Toy Furniture

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Inside Out Toy Furniture Press Releases

For Inside Out, find press releases in a variety of languages: English.

Unique Properties

It can be used as a small stool and mini table set for children, or as a set of two stools for parents and children to use together. The light green three-legged stool can be inserted from all four sides of the box and played with like a puzzle. There is no one right way to use it. The user can experiment with various ways of using the product in his or her own fun way, which brings out the pure imagination and intuition of the user.

Tags

Toy, Colorful, Fun, Playfulness, Curiosity, Wonder, Adorable, Table, Stool, Kids

Production Technology

White ash wood was used as the material. In order to express the texture of a child's toy, it was solidly colored with car paint and given a fun and vibrant color scheme throughout.In order to eliminate the wood grain, the surface was polished many times with fine sandpaper to give it a fine and smooth texture.All corners are slightly rounded to make it safe for young children to handle.

Design Challenge

The biggest challenge in creating this product was to consider the dimensions so that one product could be used in various ways, such as as a table for children or a chair for adults. We considered the appropriate dimensions of the product based on ergonomics, and were conscious of not losing the overall cute, toy-like impression.

Project Duration

The project started in June 2024 and ended in September 2024.

Operation Flow

This piece is an experimental product that is not only practical, but is also fun to use, as it explores how people feel and what actions they take when they see it. The unique, pop visuals will surprise and delight those who see it. Appropriate dimensions have been considered, anticipating a variety of possible uses, and by deliberately not restricting it to a single use, it draws out the pure imagination of the person who will use it. This product will further expand children's imaginations and stimulate the curiosity of adults as well.

Research

We aimed to create a product that everyone, regardless of age or gender, could enjoy thinking about together and engage with with a sense of fun and freshness. We aimed for a mysterious shape that would not immediately reveal what the product is at first glance, and we were conscious of creating time for users to think about how to use it in their own fun way, just like playing with a toyThe outside of the box is simple white and the inside is bright green, making both children and adults want to take a peek inside.

Inspiration

This product was inspired by the shape of toys that children play with. The older I get, the more I think that small furniture for children looks like cute toys. We came up with a product that gives form to this lovely feeling. Is this product furniture for children? Is it a big toy for adults to play with? We aimed to create a flexible and unique product that both adult and children can think about and enjoy together, just as they would play with a toy.

Image Credits

[Image #1: Nao Fujimura, Inside Out, 2024] [Image #2: Nao Fujimura, Inside Out, 2024] [Image #3: Nao Fujimura, Inside Out, 2024] [Image #4: Nao Fujimura, Inside Out, 2024] [Image #5: Nao Fujimura, Inside Out, 2024]

Project Overview

Inside Out Toy Furniture has been a Bronze winner in the Baby, Kids' and Children's Products Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Nao Fujimura was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Inside Out Toy Furniture.

Nao Fujimura Press Releases

Numerous press releases on Nao Fujimura and their achievements are at your disposal, inviting press members to use them freely in their coverage. Available now: 1 press releases ready for immediate access by journalists.

Nao Fujimura's "Inside Out" Wins Bronze at A' Design Award for Playful Toy Furniture Blending Fun and Function

Nao Fujimura's innovative "Inside Out" toy furniture, inspired by the whimsical forms of children's toys, has been awarded the Bronze A' Design Award in the Baby, Kids and Children's Products category for 2025. Designed in Naha, Japan, and completed in September 2024, "Inside Out" invites both children and adults to explore imaginative play and flexible use in everyday living spaces.

Nao Fujimura Newsroom

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