Doaba Dhaba by Akkshit Khattar innovative sustainable food packaging

Doaba Dhaba

Sustainable Food Packaging for Akkshit Khattar

Doaba Dhaba is a cloud kitchen concept in India that gives the customer the bandwidth of selecting their own choice of food, in their own choice of cooking, and their own choice of gravy. The Brand Identity and packaging of Doaba Dhaba are designed keeping in mind their values of authenticity and sustainability. The identity reflects the rustic and organic feel of the brand. The main dishes are packed in Handis (clay pots), handcrafted by local artisans. The rotis and naans (flatbreads) are packed in banana leaves held together by jute threads. These go into a bag made of recycled paper.

Akkshit Khattar 2022 Academic Bronze Press Kit № 126449

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Doaba Dhaba by Akkshit Khattar

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Sustainable Food Packaging by Akkshit Khattar

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Akkshit Khattar Doaba Dhaba

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Akkshit Khattar Sustainable Food Packaging

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Doaba Dhaba Sustainable Food Packaging Press Releases

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Doaba Dhaba Sustainable Food Packaging Media Articles

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Unique Properties

The brand Identity and packaging of Doaba Dhaba is designed keeping in mind their values of authenticity and sustainability. The identity reflects the rustic and organic feel of the brand. The main dishes are packed in Handis (clay pots), handcrafted by local artisans. The rotis and naans (flat breads) are packed in banana leaves held together by jute threads. These go into a bag made of recycled paper. Finally, Electric Vehicles are used to deliver the food, to minimise carbon footprint.

Production Technology

Handcrafted clay pots, Banana leaf & Recycled Paper

Design Challenge

There were two major challenges during the design process. The first being reducing the production cost of the packaging as the pots are handcrafted. This was resolved by connecting with the right vendor and increasing the production quantity. The second challenge was to make sure that the pots don't break during transit. This was resolved by training the delivery boys and including a thicker foam padding inside their delivery bags.

Project Duration

The Project started in February 2021 and finished in April 2021 in India. The brand was launched in April 2021

Operation Flow

The dish is transferred in the clay pots which is then covered with butter paper and is closed using a clay top along with a label tied around its neck which specifies the dish and the curry. The roti/Naan breads are wrapped in freshly cut banana leaf which is then tied with a jute thread and a tag that specifies the type of bread. both of these thing go inside a recycled paper bag ready to be delivered.

Research

Detailed ethnographic research was conducted to understand the local culture and food. An in-depth study of one-time-use plastic in food delivery packaging was done to find alternative packaging solutions. I came towards the solution after studying the old Indian practice of serving food in clay pots and banana leaves which are still used in some parts of the country. These are completely bio-degradable and completely safe for serving food.

Inspiration

The brand identity of Doaba Dhaba was inspired from it very unique packaging style. The packaging style of using clay pots and banana leaves was used in the cloud kitchen delivery system for the very first time during this project.

Project Overview

Doaba Dhaba Sustainable Food Packaging has been a Bronze winner in the Sustainable Products, Projects and Green Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Akkshit Khattar.

Bronze Recognition

Akkshit Khattar was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Doaba Dhaba Sustainable Food Packaging.

Akkshit Khattar Press Releases

Our press releases on Akkshit Khattar and their work are made freely available for press members looking to add depth to their content. Available now: 1 press releases ready for immediate access by journalists.

Doaba Dhaba Revolutionizes Food Packaging with Sustainable Solutions

Doaba Dhaba, a cloud kitchen concept in India, has launched a sustainable food packaging initiative, inspired by traditional Indian practices, to minimize environmental impact.

Akkshit Khattar Newsroom

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